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Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /homepages/14/d110190151/htdocs/312analytics/wp-content/plugins/gravityforms/common.php on line 2806 312 Analytics — Chicago Analytics Thought Leadership
312 Analytics is a Chicago-based website for analytics thought leadership and evangelism. This site is an extension of my experience and knowledge in digital form to help the analytical community through blog articles, eBooks, and speaking engagements.
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In the last year, I have noticed some fear of using data models. Referencing the statement from George E. P. Box that “Essentially, all models are wrong, but some are useful”, we should take a directional approach when starting to data model. Without knowing it, most of us use predictive modeling daily by looking at our car […]
