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312 Analytics — Chicago Analytics Thought Leadership

September 21, 2021

Getting over the fear of using big data and predictive modeling

In the last year, I have noticed some fear of using data models. Referencing the statement from George E. P. Box that “Essentially, all models are wrong, but some are useful”, we should take a directional approach when starting to data model. Without knowing it, most of us use predictive modeling daily by looking at our car […]