Chicago Analytics Thought Leadership
312 Analytics is a Chicago-based website for analytics thought leadership and evangelism. This site is an extension of my experience and knowledge in digital form to help the analytical community through blog articles, eBooks, and speaking engagements. … [Read More]
Getting over the fear of using big data and predictive modeling
In the last year, I have noticed some fear of using data models. Referencing the statement from George E. P. Box that “Essentially, all models are wrong, but some are useful”, we should take a directional approach when starting to data model. Without knowing it, most of us use predictive modeling daily by looking at our car […]
