Make them interactive; they will use them Quality data collection is the key starting point of the Dashboard journey. For […]
Men’s March Madness Descriptive Data Model: Predicted Duke with 74.6% Accuracy
Every year during March Madness Men’s Basketball Tournament thousands of people fill out their brackets. Most of these brackets are […]
Getting Key Performance Indicators (KPIs) Right
I have written and discussed how important it is to capture all the diagnostic metrics around your particular Key Performance […]
Customizing Web Analytics Using WebTrends Analytics 10
In my past life I used WebTrends 8, then some time has passed and I have moved into customizing WebTrends […]
3 Creative Ways to Judge Your Blog Articles Using Google Tools
You worked hard to write blogs that provide your audience with content they care about. Then, you took the necessary […]
10 Things Good Analysts Do
Educate their teams – analytics is complicated, make sure everyone understands the data they are looking at and where it […]
Analyst’s Guide to Surviving a Website Redesign
Website redesign’s happen quite frequently these days. Unfortunately, for a web analyst this isn’t a time to go on vacation. […]
Web Analytics is About Optimization
The web is not static, and neither are your competitors. Your web analytics team should always be looking to create […]
Measuring KPIs: Always Capture Diagnostic Metrics
Every executive wants to see the top Key Performance Indicators (KPIs) on a regular reporting cadence. However, when major changes […]
Web Analytics Fundamentals for Quality Insights
All clients, internal or external, are looking for quality insights. Definition of quality is how actionable the insights are and […]