Chicago Digital Analytics Expert

This site is a resource of all the analytics knowledge obtained over the years.

As a subject matter expert in web and digital analytics, BI, and data visualization I’m able to lead teams to get the most out of today’s complex online journey. With an understanding of CDP’s, Web Data Collection, Advertising, ERP, eCommerce and CRM I’m able to combine data utilizing tools to and lead my team to create valuable insights. Ecommerce online and offline data has been the majority of the data scope that I’ve led my teams to build useful dashboards, and led them to create insightful analysis leading to action and impact.

My education and experience has allowed me to help companies communicate data end-to-end, connecting data to value and creating actionable outcomes. My Master’s in Predictive Analytics from Northwestern has built a solid foundation for analysis, technology and statistics and helps me model the potential impact of the data. By putting my experience, consulting, and education together I can take on big data challenges and have a proven track record of success.