Chicago: A/B and Multivariate Testing and Strategy

Testing Strategy
Our team has developed a profound strategy for testing that has resulted in improved conversion rates for desktop landing pages and mobile landing pages. Our initial steps are to identify areas that need the most improvement and provide a priority level of testing for those areas. Identifying pages is a collaborative effort of your team’s largest website hypothesis and supporting web analytics data. Once a list of priorities has been developed, our team starts to execute the A/B testing strategy by creating the new pages with elements that will improve conversion, continually updating your team with progress reports, and a test conclusion meeting.

A/B Testing Software

• Google Experiments
• Omniture Test & Target
• Optimizely
• Visual Website Optimizer

A/B Test Types

• Content Testing
• Call to Action Testing
• Format Testing
• Layout Testing
• Form Testing

Multivariate Testing
Some pages, forms, or layouts may need more than just a small change. Our team helps identify areas of friction and anxiety on your site and suggest multivariate tests that will show strong improvement results. We help your team set up the test, deploy the pages, and interpret the Multivariate Testing Results.

Contact us if you have any questions on our testing methodology.