Every executive wants to see the top Key Performance Indicators (KPIs) on a regular reporting cadence. However, when major changes happen in your KPIs, you need to be able to explain what happened, what it means, and what you are going to improve.
Factors Influencing Your Key Performance Indicators
The factors influencing your key performance indicator to the left are a few that I picked as an example. Increases or decreases in your purchase funnels will highly affect your KPIs. The factors I chose on the left are a guess, but there is a way to find exactly what is affecting your KPIs through diagnostic metrics. Your analyst needs to find direct relationships between variables (influencing diagnostic metrics) and your KPI (response variable). [Read more…]