Every executive wants to see the top Key Performance Indicators (KPIs) on a regular reporting cadence. However, when major changes […]
What is Data Driven Strategy for Advertising Campaigns
The goal of this post is to clearly outline the difference between a data driven strategy and a standard campaign […]
Data Driven Digital Marketing Answers to Difficult Executive Questions
Imagine you are an digital marketer driving a campaign to your company website. Next month you are adding new media […]
3 Ways To Find Something to A/B Test
Many have questioned what to test. In fact, A/B testing is a growing interest in many organizations where many teams […]
SEO Lift and Brand Effectiveness
When you evaluate the effectiveness of your keywords, you cannot look at the granular most level. Some of your keywords […]
Is Big Data Going To Make You Rich
The files are large. The complexity is great. Data processing takes time. So where is the money in it? There […]