Web Analytics platforms today have many features that allow your organization to gain insights. However, none of these features come […]
Decision Trees vs. Neural Networks
Two popular data modeling techniques are Decision Trees, also called classification trees and Neural Networks. These two data modeling techniques […]
Why Use Custom Floodlight Tags in Digital Display Advertising
Today’s digital marketing environment is competitive, and not adding tags to your site can blind you to opportunity. Not adding […]
Analysis Types: Reporting, Hypothesis Testing, Data Mining
With so much focus on Big Data, I think users forget theĀ basicsĀ of different types of analysis. I want to discuss […]
What is Data Driven Strategy for Advertising Campaigns
The goal of this post is to clearly outline the difference between a data driven strategy and a standard campaign […]