Big Data is here. Before looking at the difference between Big Data vs. Small data, it is important to assess the data […]
Data Driven Digital Marketing Answers to Difficult Executive Questions
Imagine you are an digital marketer driving a campaign to your company website. Next month you are adding new media […]
Statistics Provides Clarity in Web Marketing Analytics
Suppose you are running a campaign to your website landing page. Your team has just made a significant change to […]
When to Switch Your Web Analytics Platform
I was browsing some web analyst job postings to see the current market demands. I saw job postings with requirement […]
What Web Analytics Platforms Cannot Do: Prove Causality
Web analytics platforms such as Omniture (Adobe Marketing Cloud), WebTrends and Google Analytics are amazing tools. They are trending tools […]
Small Businesses Need Analytics Too
It is no secret that the biggest constraint of small businesses is time. There is no time to go into […]
What is Machine Learning, Big Data Modeling
Big Data, is the hottest topic in tech news. Everyone talks about what Big Data is, but rarely does anyone show how […]
Case Study: Ecommerce Store Optimization with Google Analytics Segmentation
TechKeys, sells custom keys, artisan keys, keyboards and other items for keyboard enthusiasts. The site is an ecommerce store that […]
Goal of Analytics
The goal of any analytics initiative is to provide value. Value is created with data visualizations, insights, and education that […]