Every year during March Madness Men’s Basketball Tournament thousands of people fill out their brackets. Most of these brackets are […]
Forecast Your Website Traffic With Historical Data
Many times as managers, marketers, and advertisers are asked to forecast future behavior. Without formal education in time series analysis, […]
How To Improve Digital Media Return on Investment (ROI)
You just saw a commercial for the nth time and you think to yourself, “doesn’t this company know that they […]
Measuring KPIs: Always Capture Diagnostic Metrics
Every executive wants to see the top Key Performance Indicators (KPIs) on a regular reporting cadence. However, when major changes […]
My First Hands On Experience With Big Data
When you read about Big Data online, you cannot help getting incredibly excited about the opportunity at hand. Experiencing it […]
Decision Trees vs. Neural Networks
Two popular data modeling techniques are Decision Trees, also called classification trees and Neural Networks. These two data modeling techniques […]
What is The Difference Between Big Data and Small Data
Big Data is here. Before looking at the difference between Big Data vs. Small data, it is important to assess the data […]
What Web Analytics Platforms Cannot Do: Prove Causality
Web analytics platforms such as Omniture (Adobe Marketing Cloud), WebTrends and Google Analytics are amazing tools. They are trending tools […]
What is Machine Learning, Big Data Modeling
Big Data, is the hottest topic in tech news. Everyone talks about what Big Data is, but rarely does anyone show how […]