Today’s digital marketing environment is competitive, and not adding tags to your site can blind you to opportunity. Not adding […]
Analysis Types: Reporting, Hypothesis Testing, Data Mining
With so much focus on Big Data, I think users forget the basics of different types of analysis. I want to discuss […]
What is Data Driven Strategy for Advertising Campaigns
The goal of this post is to clearly outline the difference between a data driven strategy and a standard campaign […]
What is The Difference Between Big Data and Small Data
Big Data is here. Before looking at the difference between Big Data vs. Small data, it is important to assess the data […]
Data Driven Digital Marketing Answers to Difficult Executive Questions
Imagine you are an digital marketer driving a campaign to your company website. Next month you are adding new media […]
Statistics Provides Clarity in Web Marketing Analytics
Suppose you are running a campaign to your website landing page. Your team has just made a significant change to […]
When to Switch Your Web Analytics Platform
I was browsing some web analyst job postings to see the current market demands. I saw job postings with requirement […]
What Web Analytics Platforms Cannot Do: Prove Causality
Web analytics platforms such as Omniture (Adobe Marketing Cloud), WebTrends and Google Analytics are amazing tools. They are trending tools […]
Small Businesses Need Analytics Too
It is no secret that the biggest constraint of small businesses is time. There is no time to go into […]
What is Machine Learning, Big Data Modeling
Big Data, is the hottest topic in tech news. Everyone talks about what Big Data is, but rarely does anyone show how […]