Website redesign’s happen quite frequently these days. Unfortunately, for a web analyst this isn’t a time to go on vacation. […]
How To Improve Digital Media Return on Investment (ROI)
You just saw a commercial for the nth time and you think to yourself, “doesn’t this company know that they […]
3 Things To Avoid in Media Tagging Strategy
A poor campaign tracking strategy will leave you scratching your head when the report arrives. Discontinuities in your data will […]
Web Analytics is About Optimization
The web is not static, and neither are your competitors. Your web analytics team should always be looking to create […]
Measuring KPIs: Always Capture Diagnostic Metrics
Every executive wants to see the top Key Performance Indicators (KPIs) on a regular reporting cadence. However, when major changes […]
Web Analytics Fundamentals for Quality Insights
All clients, internal or external, are looking for quality insights. Definition of quality is how actionable the insights are and […]
My First Hands On Experience With Big Data
When you read about Big Data online, you cannot help getting incredibly excited about the opportunity at hand. Experiencing it […]
What is Your Web Analytics Contingency Plan?
Web Analytics Platform Limitations Every system has it’s limitations. Sometimes you do not arrive at these limitations until you inquire […]
Web Analytics: Think Big, Move Fast
Web Analytics platforms today have many features that allow your organization to gain insights. However, none of these features come […]
Decision Trees vs. Neural Networks
Two popular data modeling techniques are Decision Trees, also called classification trees and Neural Networks. These two data modeling techniques […]